What is personal branding and do I need it?
Lifestyle branding photography is a growing phenomenon for companies whereby they use photography to showcase themselves and what they do in a fun way, but without being too in your face ‘salesy’. It’s a really effective way to sell the lifestyle of working with your brand rather than just selling a product in a boring way.
Any company can show a headshot of the person who runs the business. Smarter companies use branding photography to their advantage to show not only the people that work there, but HOW it with feel to work with you, HOW you will help other businesses, and make other people feel they MUST have you and nobody else for what you do.
So yep, if you want to grow your business and get more of your ideal client then you totally need it!
I hate having my photo taken, what can I do about this?
I think most of us feel awkward in front of the camera and then zoom in immediately on our paranoia zones when we see a photo of ourselves!
The first few minutes you might feel a bit umcomfy, but everyone relaxes into it… Read some testimonials to see how chilled out a branding shoot can be. Lots of people have actually surprised themselves by actually enjoying it – can you imagine!
I don’t sell a product, how do we photograph that?
Yep, I know that it feels like your marketing job would be easier if you were selling a tangible product, but we can totally tell the story of your business without showing photos of lipstick or books. We use the most powerful weapon at your disposal…you!
People want to know about what makes you tick, why you love doing what you do, how you spend your time when you’re away from your computer. We can show all of this.
People buy people.
I don’t have an office, where would we do the shoot?
There are so many options here. Your home is probably fabulous or where do you usually meet your clients? But this is such a minor stumbling block… and something we talk through together when we decide all the other elements of your shoot.
What happens after the shoot?
After your shoot, I edit the absolute best of the best photos. The full gallery will be emailed to you within two weeks… they’ll be worth the wait! Then it’s time for you to get busy updating your website and showing up loud and proud for yourself on social media 🙂
Will you travel to me?
I’m in St Albans, Hertfordshire but travel all over the UK and further afield for branding shoots. I’m happy to go anywhere and will just add on travel costs. But get in touch below and we can chat through all the details.